An on-line legal research company wanted a unique booth builder for its massive annual trade show. Mark Twain’s comment about lawyers must have been lurking in the back of their mind. Speaking at a gathering attended by many legal professionals, he said “I understand there are some lawyers here tonight. It is a pleasure to see you with your hands in your own pockets for a change.”
Twain walked the exhibit hall, engaging patrons with quips and general humor. When the Show’s press booth got wind of his presence, they asked for an interview. It was impromptu, but Twain impersonator Alan Kitty brought many years’ experience in the tech industry into the dialog, allowing an explanation of our client’s services in the author’s voice that got a lot of laughs. The result: our client’s booth was a hit.