A Canadian Tool manufacturer was about to open a new plant in Mississippi. They held a kick-off breakfast as part of the celebration of that new beginning and asked neighboring state Missouri’s favorite son to address their marketing and management groups. We worked with their content writer to punch the content with Twain’s humor. And he was a great choice for them because manufacturing in the Gilded Age (a phrase coined by Twain) was at its height.
Said the event organizer, “What a great treat it was to find Mark Twain able to understand the nature of the group and make the kick-off so memorable.”